THE SECOND CONTRACT
TURN POTENTIAL INTO PURPOSE
The Second Contract: Because it's time to build them up, so they can have the future they were born for.
BOOK YOUR PRIVATE CALL TODAY
THE SECOND CONTRACT
If your son or daughter is stuck, don’t wait for them to “figure it out.”
Give them THE SECOND CONTRACT—world-class guide, a winning environment and a system to scale into success.
You want them to Succeed
You didn’t build this life—your career, your reputation, your family name—so it could end with your son or daughter drifting.
You see the potential.
You know what they’re capable of.
And yet day after day, momentum is missing. Discipline is inconsistent. Direction feels unclear and it's Not because they can’t do more
The Second Contract exists for families who understand that legacy is protected through standards, not comfort.
For parents who know that confidence isn’t given—it’s earned through responsibility, structure, and real-world execution.
We help young adults replace dependence with discipline and potential with performance—so independence is real, pride is restored, and the family name continues forward with strength.
This isn’t motivation.
It isn’t therapy.
It’s a line in the sand—and the framework to rise to it.
winning Environment
world-class training
built-in business ownership
WINNING ENVIRONMENT
The Second Contract isn’t just a program—it’s a powerful environment built to transform young adults into successful business owners.
We place them in a high-level community where discipline is normal, accountability is expected, and growth is inevitable. They’re surrounded by driven people who push them, mentors who guide them, and a structure that keeps them moving forward. In this environment, confidence returns, purpose gets activated, and momentum becomes their new standard—because the right environment doesn’t just support success… it creates it.
WORLD-CLASS TRAINING
The Second Contract delivers elite, step-by-step training designed to turn your son or daughter into confident young adults who know how to win again.
We don’t leave them guessing—we teach them exactly how to build, launch, and scale a real business with proven systems, simple execution plans, and weekly guidance that keeps them progressing. From mindset and identity to sales, marketing, and leadership, they’re trained like high performers—so they develop real skills, produce real results, and create real momentum that leads to lasting success.
BUILT-IN BUSINESS OWNERSHIP
The Second Contract gives them two real, out-of-the-box businesses—fully built, ready to launch, and designed to scale.
Instead of spending months trying to figure out what to do or how to start, they step into a proven business model with the systems, tools, and support already in place. They don’t need to invent anything—they simply plug in, execute the game plan, and start building income, confidence, and momentum fast. It’s a second contract that turns their potential into a scalable future.
~Meet Your Guide~
Coach Martin
10,000+
Business Professionals Trained
2x
Best-Selling Leadership Author
100+
Businesses
1,000+
Workshops
About Coach Martin:
Coach Martin is a Kingdom Entrepreneur, Best-Selling Leadership Author, Business Coach, & National Speaker. He is also a former Sales Manager and National Consultant to companies generating over $130,000,000 annually.
Built-up to Prosper
100+
Businesses Spoken At
1,000+
Workshops Hosted
When you come off stage after speaking to 2,500 Entrepreneurs and run into the next speaker, Tim Tebow, who happens to be your favorite college athlete of all time.
#GreatDay
#Blessed
Just a few of the places you might have seen Coach Martin speak
THE SECOND CONTRACT IS DESIGNED FOR
THE ONE who knowS their first path isn’t their final calling.
The ONE Who Knows THEIR Capable of More
The ONE Who Wants Momentum but Can’t Find the Starting Line
The ONE Who’s Hungry for Purpose, Not Just Paychecks
Testimonials
“If you're ready to positively transform your life, then read and absorb the strategies in this brilliant book by Martin Esqueda! Martin truly cares about helping others and his ideas will make a positive difference in your life!”
"Martin is a great communicator and motivator. His presentation skills are among the best. The impressive thing that really stood out was his knowledge of his company and how it could help my business professionals succeed in business. You can tell he has passion for what he does. What I most admire about him is that if he tells you he is going to do something, consider it done"
“In this idea-packed book, you will learn tips, ideas and strategies that will empower you to strive for greatness so you can achieve extraordinary results!”
I was lucky enough to have met Martin when he spoke at our business. Martin is a motivating and an impressive speaker, who knows his industry inside and out. I highly recommend Martin to any company that is interested in increasing their production and motivate their teams!
“This book will help you to achieve your dreams and goals!”
"For 30 years I've been doing this one way. Been at NCSA. Been at NSR and I've been thinking of one way. In a month and a half you made me think another way"
"Coach Martin has been a tremendously positive and supportive mentor for my business. His exceptional marketing and business advice has played a crucial role in the success of my sports agency. His weekly Success calls are packed with support, motivational content, and relevant information, empowering us all to become successful entrepreneurs. Coach Martin's readiness to take a call or respond to a text to address any questions or concerns is truly remarkable. I highly recommend Coach Martin and his team to any aspiring and motivated business owner looking to get started in business."
"Coach Martin's trainings have been a huge help—not just practically, but mentally. From preparing for a first news interview to navigating the early stages of building multiple businesses, the guidance provided has helped bring clarity, stronger leadership, and greater confidence. A steady voice of wisdom, inspiration, and real-world problem-solving throughout the journey"
"My trainings with Coach Martin and his Mastermind Group are enormously valuable. He brings his experience as a successful entrepreneur and pours that into our trainings. He also shares biblical principles. His trainings are applicable in any industry and really hit home for me. Having Coach Martin as a mentor has changed my business. I am grateful and feel blessed to know him"
“Delay Has Consequences.”
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